Flux HQ

Flux HQ is an office consultancy named for the state of flux their clients find themselves in when searching for a new workspace. The name informed the concept — but how do you make movement feel distinct across every touchpoint, rather than repetitive? Each kinetic typographic animation has its own rhythm and logic, so the campaign holds together as a system while each piece works independently. A series of print posters extends the energy to OOH placement. Developed as a campaign concept.