Flux HQ

How do you use a name to make a brand more memorable? Flux HQ is an office consultancy named for the state of flux their clients find themselves in when searching for a new workspace. Taking the name literally gave the campaign its idea, but the movement needed to feel distinct across every touchpoint rather than repetitive. The kinetic typographic animations each have their own rhythm and logic, so the campaign holds together as a system while each piece works independently. A series of print posters carries the same energy into OOH. Developed as a campaign concept.